In June 20,2016 — Denim North America (DNA), a division of DNA Textile Group, announces the immediate launch of its new R3 Denim sustainable collection.

R3 Denim utilizes certified ECO2 cotton yarn made from the recycling of new, pre-consumer, post- industrial cotton knit cuttings, which have been discarded during the apparel cut and sew process. They want to take recycled a step further with the added benefit of performance to offer a sustainable yet functional modern denim.

Denim North America teamed with another leading Georgia based company, Jimtex Yarns, to produce this environmentally responsible denim that also conserves water and reduces energy used in manufacturing. They will jointly introduce R3 Denim to existing clients and promote campaign which stresses the importance of ZERO Landfill.

DNA’s leadership in denim innovation and responsible manufacturing, in conjunction to reprocessed textile fibers combine to create dynamic sustainable fabrics for today’s discerning denim brands.